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Brand Accessibility

The identity should never reduce legibility. Goal: WCAG 2.2 AA for interface and communication.

  • Appropriate minimum contrast for text/controls;
  • Visible focus not dependent solely on color;
  • Keyboard navigation and logical order;
  • Accessible names and support for screen readers;
  • Respect for prefers-reduced-motion;
  • Zoom/font scaling without clipping;
  • Touch targets at least 44Γ—44 CSS px;
  • Light/Dark tested separately;
  • Mascot/illustration with useful or decorative alt text;
  • Reader prioritizes content and typographic preferences.

Logos/colors cannot be the only way to communicate state.