Visual Language
Minimalism, negative space, clear typographic hierarchy, and covers as protagonists. The brand may be expressive; the interface should prioritize function and comfortable reading.
Light and Dark have equal importance on desktop, tablet, and mobile. Brand color appears in identity, focus, and small accents, not as constant fill.
Avoid corporate/SaaS, cyberpunk, gamer, childish, rainbow, and imitation-of-existing-reading-product aesthetics. Forms may suggest a wing, profile, or beak in a geometric and abstract way once a final logo exists.
