Voice and Tone

Voice

Simple, direct, friendly, and occasionally playful. Natural Brazilian Portuguese, without unnecessary jargon or forced regionalism.

By context

• library/onboarding: welcoming and brief;
• empty states: useful, with restrained personality;
• reader: minimal and distraction-free;
• critical errors/security/API: precise, neutral, and actionable;
• releases/community: may use subtle Brazilian/Goian references.

Avoid exaggerated promotional language, an “AI startup” tone, blaming users, jokes during failures, and creative terms in place of clear concepts.